See how content makes a difference to your traffic and your conversions. The right content helps to attract visitors to the site, helps to boost your visibility in search results and boosts engagement with visitors on the site.
Your Supporting Content package will help with all of those areas. There is a level of supporting content included with our Uncapped SEO service. The packages, and the types of content, are explained below.
The right content for the right result
Our team of journalists and designers will produce high quality, relevant content that is unique to you. You get a team of professionals, backed with our extensive SEO experience, producing a variety of content just for you. Here are some examples.
- Industry news: Position yourself as an authority with regular news relevant to your customers.
- Blog posts and evergreen articles: More long-form content that is not time-limited and more authoritative.
- Infographics: Telling stories or sharing information in a visual way is an effective way to reach a different audience.
How content supports SEO
The Uncapped SEO service includes some supporting content – primarily blog posts. Our campaign strategy will define whether content is needed for external outreach and brand awareness, or whether it is needed to grow your website. We may also work with you to re-write existing content, to improve performance.
To benefit from infographics, news and evergreen articles that take longer to create, you should take advantage of our additional Supporting Content package. You simply pay for the volume of content you need.
The content we produce for you is yours. Not only is it there to assist your search visibility and traffic – you can also use it within other marketing literature. You can use it within email newsletters, for example. Fresh, original, professional written content helps to boost your profile on social media – it gives you a reason to invite people back to your website.
Find out how content helps sales
Speak to our experts about the best way to employ a content strategy as part of your overall digital marketing. We’ll help you to understand what works as part of your SEO, what will help you improve social engagement and what helps the buying cycle.
Visitors to your website may be at any stage of the sales funnel. They may be browsing for info, thinking about buying something or ready to buy. We can advise you on the best way to target customers at each stage of the sales funnel.