Social Media is more than just a way for individuals to connect. The likes of Facebook, Twitter and LinkedIn are the greatest collection of organised markets on the internet. Imagine if TV advertising allowed you to spend your money in such a way that you could precisely choose the demographic, down to age, location, even what people have been updating their Facebook status with.
Sitting at the junction between social media marketing and paid search, Facebook marketing is here to stay. Facebook themselves see paid adverts on their platform as their route to monetisation and long term stability, something that MySpace or Friendster or any number of pretenders never achieved. Here at Vertical Leap we see Facebook advertising as a natural extension of what we already do for hundreds of businesses; increasing the reach of a brand, resulting in more traffic and an increased return on investment.
Of course, the new stream that is Facebook marketing has its own particular strategies and tactics, and we’ve written extensively on the subject. Presented below are a few pieces on Facebook advertising that we think are interesting and informative.
Firstly, we have a more extended introduction into the basic concepts of PPC on Facebook:
Everyone has heard of Facebook. This is a 99% probable fact; to date it has over 500 million users with 50% using the system daily.What you may not have heard is that you can now advertise your business on Facebook via their PPC platform. You may have noticed these Ads, they appear on the right hand side of your pages. These ads are not there by chance. They are specifically targeting you as a user…read more
We also produced a Facebook webinar, hosted by our two very own superstars of PPC, Rachel and Paul.
As you might expect, this lead to some follow up questions and answers:
Facebook PPC, questions answered:
Paul and I had our webinar on Tuesday, thanks to all who attended! If you missed it, you can download it from here – for FREE! (you do need to register but hey, so what) We had a few questions on the day which we didn’t have time to answer and the Q and A box was really tiny to view, I have a bit of time now so here you all go!…read more
One of the more interesting possibilities of advertising on Facebook is the ability to choose where to send your traffic, either to a website or a Facebook page. This next piece explores the subject
Facebook PPC – where to send my traffic?
This is something I have been asked a lot. Send my traffic to my facebook page or my website?
Being honest, when Facebook first started to become a major player in online advertising, I was always surprised at big brands advertising on the ‘telly’ promoting their facebook page over their website. Whhhhatttt..Your page you have more control over, you can track all the activity in GA and it’s YOUR business website. This was an initial thought though when Facebook marketing was taking off, with the growth of the Facebook community, this view is and has needed to change…read more
We regularly feature social media and paid search on our blog; click through here to explore more of our writing on Facebook advertising.