Content marketing is now common practice for almost all businesses. Having whitepapers, blogs, infographics and webinars are normal methods for generating interest in your company, but what about video? It’s becoming increasingly popular as a way of marketing content, but some businesses
Guides: Video
This presentation was created for the Figaro Digital Conference in July 2012, using their rapid fire Figaro 21’s format of 21 slides, each lasting just 21 seconds! In this short video, Matt Hopkins focuses on: the essential differences between search
The world of online marketing is changing. Managing Director Matt Hopkins explains in this video the current state of play, and how marketers must adapt to survive in the new climate. A brief history In the beginning, when businesses first
Why use Twitter for Content strategy? Twitter is a highly effective tool for creating relationships in today’s social media environment. With 465 million accounts and 23.8 million UK users, there’s no surprise it’s hailed as the relationship social network’. Twitter
So what’s happened? Rank has always been one of the most important factors in search, and traditional rankings consist two main components (obviously there are other factors) – Authority and Popularity. Search marketing in 2012 looks more like this –
Now more than ever, people are turning to the internet for information early in the buying cycle. In this video, Pablo Smithson talks through what types of content are appropriate for the various stages in the customer buying cycle and
In football, the striker is rewarded for scoring the goal, but do the goal assists get any credit? Although it’s a team effort, tracking the players who contributed to the goal is a challenge. This scenario is often the same
In this video, Brand Journalist Joe Elvin explores how both B2B and B2C businesses can use Pinterest to create wider reach, and more importantly, increase sales. What is Pinterest? Pinterest is a relatively new social network that is orientated around