This presentation was created for the Figaro Digital Conference in July 2012, using their rapid fire Figaro 21’s format of 21 slides, each lasting just 21 seconds! In this short video, Matt Hopkins focuses on: the essential differences between search
Guides: Social
The world of online marketing is changing. Managing Director Matt Hopkins explains in this video the current state of play, and how marketers must adapt to survive in the new climate. A brief history In the beginning, when businesses first
Why use Twitter for Content strategy? Twitter is a highly effective tool for creating relationships in today’s social media environment. With 465 million accounts and 23.8 million UK users, there’s no surprise it’s hailed as the relationship social network’. Twitter
So what’s happened? Rank has always been one of the most important factors in search, and traditional rankings consist two main components (obviously there are other factors) – Authority and Popularity. Search marketing in 2012 looks more like this –
In this video, Brand Journalist Joe Elvin explores how both B2B and B2C businesses can use Pinterest to create wider reach, and more importantly, increase sales. What is Pinterest? Pinterest is a relatively new social network that is orientated around
Since its beta launch in March 2010, Pinterest has had a big impact on social media and offers yet another channel for businesses to promote themselves and expand brand awareness…and it also can provide some SEO benefits, IF you handle
Here we take a quick look at Google+, what it means for businesses, and offer some tips on how to get started and use it to support your online marketing strategy. We’ll discuss the two key Google+ tools for businesses,
Using LinkedIn, Facebook, Google+ and Twitter to promote your business is hardly a new concept, but does everyone get the most out of social media? Taking a more informal approach to your communication through social media offers you the chance
There are many paid search options available to creative marketers today; PPC, display, remarketing, social media, mobile…and all can be highly successful in rapidly increasing your online sales and profit, if managed effectively. Great paid search ads use compelling headlines, get straight
The content you publish via your website and social media is a direct reflection of your brand, impacting your search engine and social media visibility, customer loyalty and industry reputation. Industry news, blogs, evergreen articles, whitepapers, guides, and webinars are