Getting things right on your website is the first step towards seeing increases in rankings. On-page optimisation covers many elements and in this guide we will introduce you to some of these factors, so that you can begin getting things
Guides: SEO
A small business guide to best practices and outsourcing It is almost always impossible to create universal guides for SEO strategy as the needs of every company differ so greatly. What may be perfect for one company, may be entirely wrong
Part of the process of making sure that your website recovers from an unnatural link warning or Google Penguin penalty is to make sure that your backlink profile is not causing your site any harm. If you identify that there
Keywords form an important part of your SEO campaign – partly because they can help to influence your content strategy and how Google sees your website. Choosing keywords Choosing keywords for your website is the first step in your SEO
Header statuses are used to let your browser or the search engine know the status of a page. 200 Header Status A 200 header status is a message sent to a browser or search engine when a page is loaded
To help people understand some of the terms and acronyms used in SEO we’ve put together the Vertical Leap Search Engine Optimisation Dictionary. Algorithm Algorithms are used by the search engines to work out what pages should be ranked where
Generating greater business from your existing online marketing channels is essential for the modern marketer. As trends show marketers are opting for lower cost online strategies over higher cost traditional marketing, your business’s website/s is set to become the lynchpin
What can you respond when someone remarks ‘I’m not sure about search marketing…’? Welcome to your ‘concerns’ guide, which has been put together by Vertical Leap’s team of search marketing experts. Whether you are building a business case to present
When choosing your SEO provider here are some key questions to ask to ensure you get the best service possible; 1. How long have you been working in search marketing? Depending on your requirement, you may choose to invite quotes
Welcome to our beginner’s guide to blogging, developed by Vertical Leap’s SEO experts and our own team of professional journalists. This guide has been designed to help you get started with an effective and engaging blog, and explains how you