Pay per click (PPC) is an online advertising model in which advertisers pay only when their adverts are clicked.
As an official Google Partner agency, Vertical Leap’s paid search professionals specialise in building, optimising, and maintaining pay-per-click advertising campaigns. Our team of experts work at the cutting edge of their industry, using the latest techniques and tools to create campaigns which provide real, quantifiable results.
You set your business objectives, and your budget. We identify the best way to spend your budget in order to achieve your objectives.
Measured Results, with no guesswork.+
Fixed monthly management fees.+
Detailed reporting and productive feedback+
It's about more than just ads+
We provide recommendations for on-site changes with a view to increase conversion rate (the rate at which visitors turn into leads, enquiries, or sales). These recommendations will help improve performance of your website as a whole, not just the performance of your traffic.
Pay per click advertising is available on several platforms. We specialise in serving ads on Google, Bing, Yahoo, YouTube, Facebook, and Linkedin, in addition to comprehensive display advertising via the Google Display Network and Doubleclick network. Vertical Leap identifies the best platforms on which to advertise your business.
The largest platform for paid search. AdWords’ comprehensive targeting options allow us to serve ads only to potential customers who are looking for your product or service.
Google Display Network+
Using display ads designed by our professional team, we place your ads on a network of websites. We can target users based on them having visited your site already, or based on a search they have performed.
The Yahoo! Bing network allows us to deliver traffic to your site from those searchers who do not use Google.
If your product has wide consumer appeal, Facebook is a good way to reach consumers in a different environment with a slightly different message. In some circumstances Facebook is more effective than Google – our experts will advise you.
PPC campaigns on LinkedIn can be set to target specific demographics and drive people to your website or your LinkedIn company page. Usually recommended for B2B, we can show your product or service to people who have specific job titles, positions in a company or even employees from certain industries.
Bespoke PPC Packages
Vertical Leap brings together a wide range of PPC services to provide a powerful advertising strategy for your business. All our PPC packages are fully customisable; our business development managers will talk you through the options, and will work with our experts to recommend a package that is tailored to your requirements.