Here at Vertical Leap we work with a wide range of customers, creating and managing paid search campaigns for:
- pay per click (PPC)
- display advertising via Google Display Network
- social media advertising through LinkedIn and Facebook
Part of our fully-inclusive services is the talent and experience of our dedicated in-house creative team. They work closely with our paid search campaign managers to create and develop adverts and landing pages to maximise the effectiveness of our customers’ campaigns.
Now, it would be a bit disingenuous to talk about our great paid search services if we didn’t use them ourselves!
We run PPC campaigns for our search marketing services, a hugely competitive industry for any form of paid search, and one in which it is especially challenging to attract relevant traffic.
We have trialled and A/B tested a wide range of variants with our own landing pages, moving from a single page to a multi-page microsite, trying new CTA’s, different visuals and special offers, as you can see below.
This work has delivered an increase in our own conversion of 433% – truly a headline stat worth shouting about!
Here’s how we did it
- Firstly we updated the page to meet the new branding, a challenge in changing an already well converting page with a move from a bold to a softer palette.
- We didn’t get it perfect first time around, but by A/B testing and adding some real-time mouse tracking software we quickly identified the changes we needed to make.
- We added a time limited offer and a much cleaner form with a contrast CTA. By adding tabbed content we kept the page short and concise and contained.
- Finally the addition of animated testimonial and factual case study numbers showed the biggest improvement on conversion rates.
Take the Vertical Leap PPC Healthcheck Challenge!
- If you are currently running any kind of paid search; PPC, Display, Remarketing, Mobile, Facebook or LinkedIn, let us take a peek under the hood – we’re confident we can make your campaign work harder, save you money and increase your profits.
- If you would like to see how we can apply these success practices to your business, get in touch today.