New features launched by Yahoo driven by search algorithm could see SEO friendly content generation strategies get increased visibility, as the company launches a new search-powered module for Yahoo! News.
The first among many promised features for search-driven images, videos, slideshows and query suggestions to be added to Yahoo! over the course of the year, the new module for Yahoo! News bears a striking similarity to Google News. Unlike Google News, Yahoo! News has always been more editorially managed in its selection of stories from online news providers rather than algorithmically delivered; the new box seeks to establish a middle ground between the two approaches.
Currently being tested by a small portion of Yahoo’s users, the new feature appears as a subsection on the Yahoo! News page and in the ‘Today’ module on the main portal. It’s complemented by the new “Trending Now” lists, visible on the Yahoo home page and on the majority of the company’s other portals. “When you click on any of the terms on the Trending Now list, you will find the latest information about a hot topic and discover related content from Yahoo! search,” says Caroline Tsay and Marc Davis of Yahoo! Search product management.
“We’ve been working to make these lists even more useful by featuring newsworthy topics relevant to the page you’re on (like trending finance topics on Yahoo! Finance), and including the terms we think are most interesting and relevant to you personally.”
According to Yahoo, click through rates on its Trending Now lists have doubled since the company implemented the new ‘content optimisation’ technology that powers the “Today Module” of the Yahoo! Homepage.