Takeaway restaurants should take a look at their online marketing efforts in a bid to promote their services online in a more effective manner.
That’s according to expert Kevin Gibbons, writing for eConsultancy; who claimed that the money spent on pushing thousands of leaflets through the public’s letterboxes would be better spent on a decent online marketing strategy.
He cited email marketing as a great place to start; stating: “The same places flier me month after month, presumably to make sure they are first to mind when I can’t face cooking.”
“But they could spare themselves the effort and simply drop me an emailed offer – if only they had my details. I may well agree to hand it over in return for a free starter or dessert; it’s worth asking when I call.”
Gibbons was also cited on Tech News AM; adding that having a basic website was also a must for takeaway businesses. More and more people are using the internet to find what they want, particularly for fast-moving consumer goods (FMCG) such as food products.
Although the expert claimed a basic site with contact details and perhaps a menu would suffice, takeaway restaurants could also consider getting savvy with content generation; creating some well-though-through social media content in a bid to widen their audience base.
Review websites can be a great form of content generation for these types of businesses as well, as Gibbon confirmed; as Brits will generally check reviews before ordering from a restaurant. He advised business to “make sure there’s enough information on Yell.com.”
“Also, don’t overlook the benefits of making sure you’re listed on popular restaurant review websites such as Just-Eat or Qype.”