Within their search engine optimisation (SEO) efforts, most companies focus on optimising their textual content; however they must ensure their images and video are optimised too, says Arnie Kuenn. Cited by Topix.com, the SEO expert said that optimisation must apply to all types
Tag Archives: Search Engine Optimisation
Links shared via social media content tend to have a half-life of only three hours, suggests bit.ly. Research by the link shortening website has indicated that this is the amount of time it will generally take a link to generate
Small-to-medium-sized business are set to almost double their spend on media, marketing and business solutions in the next four years. A report from the US SMB Spending Forecast suggests that while SMBs spent $22.4 billion on digital advertising, social media
The branding of a B2B company and its search engine optimisation (SEO) efforts don’t always work hand in hand, an expert has suggested. Writing for Search Engine Land, Kristie Colby stated that although some keywords are high traffic drivers for
The success of a search engine optimisation (SEO) campaign lies in its goals and process; as well as the roles allocated to each SEO team member. According to one SEO expert, Preston Van Dyke, focusing on these three key elements
Google have introduced a new tool which offers users links to content related to the web page they are browsing. Google Related now appears at the bottom of Microsoft Internet Explorer and Google Chrome web browsers in a move which
Google has redesigned its search engine results pages to put more emphasis on sitelinks. The number one ranking for a search will now be able to display a maximum of 12 sub-links to various sections of its website and include
The European Union are debating whether individuals have the right to request data about them be removed from search engines. The ongoing debate is partly in response to the Spanish Government pleading with Google to delete information from its database. The
Marketing directors who fail to see the importance of social media content will leave their business in the lurch. That’s according to Alexis Dormandy, founder of social network LoveThis.com and guest blogger for The Telegraph, who questions why big businesses
Inbound links created for search engine optimisation (SEO) purposes can be given a real boost by focusing on high-quality content generation. That’s the opinion of Jeff Adelson-Yan, an industry expert writing for Business2community.com. He added that content is in face
