Advertisers could be able to track internet users by their postcode through their IP address, according to one expert. Speaking to PC Pro, the computer scientist Yong Wang claimed that IP addresses could be tracked to within 100 metres through the
Tag Archives: PPC Agency
Companies who don’t learn basic PPC advertising methods are throwing away hundreds or thousands of dollars, according to an industry expert. Writing for Technorati, Anthony Green went as far as suggesting that companies who refuse to learn about proper PPC management were paying an
Using Google AdWords can be a “cost-effective” way to advertise a company on the internet, according to one expert. Writing for Mashable.com, Matt Silverman made the claim; but added that companies interested in investing in AdWords needed to consider a
Google have pledged to remove advertisements that sell counterfeit goods within 24 hours, according to a company blog statement. The search engine recognises that its AdWords pay per click marketing service could be abused by crooks looking to make a quick profit. They
The demand for pay-per-click (PPC) services will continue to grow this year, claims industry expert Norma Flatman. Writing for Sure Start, the specialist was in no doubt that the success of many websites was due to its PPC strategy, claiming:
Google has announced that it is to launch skippable ads on YouTube videos which will see advertisers only pay if a viewer watches the ad. YouTube users will have the option to view or skip ‘True View’ adverts after five seconds and advertisers are
Google has sent out emails to several of its AdWords agency customers, informing them that substantial changes are to be made to the AdWords support model. Search Engine Land reports that the email described an ‘Enhanced Agency Service Model’, which
Any PPC agency or freelancer working with Google AdWords should make the transition to the new Google Certification Program by the end of October, the Inside AdWords crew has declared. The new Google Certification Program was launched this April as
A new automated bidding feature has been added to AdWords, aiming to help advertisers improve their ROI on search engine marketing through automatic adjustments based on conversion tracking data. The Enhanced CPC feature was announced this week on the Inside Adwords
The Intelligence report in Google Analytics is a useful tool for SEO‘s and PPC campaign managers to automate their data gathering, though often its monitoring service is seen as a little limited for more sophisticated search engine marketing activity. Google
