The SEO market has continued to grow, as its net worth was estimated to be £463 million in 2010.
That’s according to Econsultancy, whose annual SEO Agencies Buyer’s Guide contained detailed analysis of UK SEO trends in 2010, as well as information relating to financials, trends and perception of search.
“Overall, the SEO market continues to flourish, as it is a proven and highly effective method of delivering return on investment by successfully driving traffic and increasing sales,” claims the senior research analyst for Econsultancy, Jake Hird.
The report showed that the SEO market’s worth grew by around 16 per cent in 2010, and that the volume of companies planning to increase their SEO spending had grown by five per cent, to 60 per cent. SEO spending typically covers the budgets assigned to technology, consultancy and agency management services.
Key trends were also detailed, with Google’s massive domination of the search marketplace highlighted. Other trends included the changing behaviour of those using search, the partnership of Yahoo! and Microsoft attempting to topple Google, and the newfound focus on innovative tools and search platforms, according to Press Release Point.
Econsultancy’s guide is aimed at helping those interested in SEO to comprehend the state of affairs within the UK’s search industry. It helps companies to realise the importance of SEO campaigns, and the best way in which to engage with natural search activity.
The news comes shortly after Google revealed the top ten searches of 2010, with ‘chatroulette’ pipping ‘Facebook’, ‘YouTube’ and ‘BBC’ to the top position.