Google has revamped its ‘Hot Searches’ list in favour of a more visual style, Cnet.com reports.
Just like it sounds, Google’s Hot Searches feature – nestled within Google trends – shows the most-searched for topics by American users per day.
In the updated version, Nimrod Tamir from the Google Trends team explains that users will now get a more accurate picture of the fastest-rising search terms in the “public’s collective mind” in an even easier-to-digest morsel.
“With rich images and links to related news articles, you can glance at the list and instantly get an idea of why these topics are particularly hot at the moment and click to find out more about them,” he explained on insidesearch.blogspot.co.uk.
Using algorithms that analyse millions of U.S. web searches and an improved filtering system, results now update on an hourly basis – ensuring users are up-to-date with the latest breaking news. This feature might be great in particular for those using content-driven search marketing to drive traffic to their site from only the hottest news stories.
Tamir also explained: “When a few of the fastest rising search terms refer to the same news story, such as ‘tony awards 2012′ and ‘audra mcdonald’, they’re now aggregated into one entry, which lists all the related searches that go along with the main story.”
Finally, the update reveals how many searches were conducted for a given topic in the 24-hour period it was trending, meaning users get a better idea of just how popular the subject really is.
