Google staff have taken the time to answer any queries regarding the redesign of their Adwords interface.
Members of the Adwords design team answered questions via a live Google+ discussion yesterday morning following the announcement that the new design will be rolled out globally within a few days.
The redesign is reportedly part of Google’s plans to deliver a “simpler, more beautiful” experience across their entire range of products.
Those working in pay per click management could certainly benefit from reading through the transcript of the discussion in order to help them get up to speed with the interface as soon as possible.
According to searchengineland.com. the most significant change is the addition of “campaign types,” which allows users to customise their interface based on the type of campaign they are creating. A number of minor changes have also been made to make important graphs and data stand out more. The new interface reportedly also operates a lot quicker than previous versions.
Speaking about the purpose of the redesign, Google Adwords support worker Greg Rosenberg told webpronews.com: “The latest web technologies have been used to make the interface more visually appealing and zippy while keeping the features where you are accustomed to finding them.”