Google is in the process of rolling out a new update to its Panda algorithm, searchengineland.com reports.
The so-called Panda update first came about in February 2011 and was aimed at promoting higher-quality sites and returning search results that users would be more likely to want to read.
Google does not, however, explicitly name its updates or reveal exactly what they entail, prompting many SEO experts to debate whether it’s a smaller update, which would make it version 3.9.2, or a larger-scale refresh, which may take it to 4.0.
The search giant, however, has noted that the change could be relatively small-scale, with fewer than 0.7 per cent of searches expected to be noticeably affected. It did, however, warn users to “expect some flux” during the roll-out.
Typically, with these small-scale refreshes, results are expected to affect around one per cent of the total searches. Whilst this may seem like a small amount, Google handles some 3 billion searches around the world every day, which would equate to 21 million of these seeing a difference.
Apart from the small announcement of a refresh, Google has said nothing more about what it may entail, with the link which accompanied its announcement simply showing the blog post Google issued in 2011 when first announcing the Panda update, searchenginewatch.com reports.