Google, Facebook, Twitter and AOL have forged an allegiance to target bad advertisements, pcadvisor.co.uk reports.
In a bid to ensure only the best ads survive, the four tech giants have joined forces with the Interactive Advertising Bureau to become members of the Ads Integrity Alliance.
As part of the new allegiance, the firms look set to develop/share industry policy recommendations, overall definitions and best-practice methods. Relevant trends will also be shared with policy-makers and law enforcement agencies, whilst ‘bad actors’ will also be circulated among the group.
The move comes after Google announced it disabled over 130 million ads and 800,000 advertisers in 2011 alone for violating its own policies or those of its partners’ sites. Many of these involved ads surrounding counterfeit goods or malware.
It is hoped the joining together of the groups will make finding bad ads easier and quicker, allowing the best-quality PPC ads room to thrive.
Speaking to theinquirer.net about the importance of the group’s work, Google’s global public policy manager at Google, Eric Davis, explained: “Bad ads, such as those that facilitate malware distribution or deceive users, diminish the online user experience and threaten trust in the web.
“The Ads Integrity Alliance will serve as a forum for us to work together to protect users from bad ads and strengthen trust in the advertising ecosystem.”