Google is planning on changing its search algorithm to reward businesses uploading high quality content to their websites.
The changes mean that smaller companies will be able to compete on a larger scale, providing their web pages are deemed useful by filters. In addition to this, businesses will be pushed lower down in search results for ’over optimising’.
Through analysing every piece of content passing through its servers, Google aims to prevent companies from packing irrelevant articles with keywords and link schemes to improve their search engine optimisation rating. More than just another reward scheme created by the company, according to insidesearch.blogspot.co.uk, chiefs at the search engine giant claim that extreme optimisation tactics violate its quality guidelines.
For attendees of the SXSW interactive conference earlier this year, the move will come as no surprise, as Google’s web spam chief Matt Cutts blasted companies that were careless with their search marketing approaches; by publishing articles serving no other purpose but to drive traffic.
Cited by pcadvisor.co.uk said that Google’s new system will be able to pinpoint companies that ”throw too many keywords on the page, or whether they exchange way too many links, or whatever they are doing to sort of go beyond what a normal person would expect in a particular area.”
Potentially catching some of the offending companies out, the changes are expected to go live this week.