Social media giant Facebook appears to be losing members of the service in the US and Europe.
That’s according to research by Capstone Investments, cited by telegraph.co.uk, which has been using ‘proprietary software’ to track user numbers across 200 countries over the last six months to find out Facebook’s user figures.
The study noted that of the 23 countries where Facebook market penetration exceeds 50 per cent, only nine of those showed an increase in user base during the past three months.
The other 14, according to pcadvisor.co.uk, had declines in users or growth of less than 0.5 per cent – which could interest those in social media marketing.
Rory Maher, senior internet analyst at Capstone Investments, commented on the figures: “Over the past six months we believe users in the US, UK, Denmark and Turkey have decreased while users in Asian countries like Japan, South Korea, and India has increased significantly.
“For example, we estimate U.S. users decreased by 1.1 per cent over the past six months and 0.7 per cent the past three months – while UK users were essentially flat over the same periods. Japan and India have grown users 60.3 per cent and 20.3 per cent over the past six months,” he added.
A Facebook spokesperson declined to comment on the figures.