Facebook has announced a new feature which will see sponsored advertisements within news feeds based on a ‘liked’ brand or business, reports Digital Life.
If a user likes a Facebook page, the News Feed will generate a sponsored message every time a user mentions the page. As well as showing up in a person’s News Feed, their friends will be subjected to the ad too.
However, the social networking giant has confirmed that, for now, this will only happen once per day.
“Starting early next year, we will gradually begin showing Sponsored Stories in News Feed. Our goal is to do this thoughtfully and slowly,” claims a Facebook spokesperson on The Register. “We hope to show people no more than one Sponsored Story in their News Feeds per day and the story will be clearly labeled.”
Social media marketing professionals may be able to capitalise on the new feature, which will only allow people connected to the individual in question view the ads.
According to Josh Constine of TechCrunch, the ads “won’t immediately appear in the mobile news feed, though Facebook is considered the idea”.
This is one of many new features the network has rolled out in recent months, which include the profile overhauling Facebook Timeline and the in-page news stream.