The demand for pay-per-click (PPC) services will continue to grow this year, claims industry expert Norma Flatman.
Writing for Sure Start, the specialist was in no doubt that the success of many websites was due to its PPC strategy, claiming: “What surprises some is that a tried and true classic method like pay-per-click advertising continues to make the list [of successful SEO strategies] year after year.”
“Even after all the years it has been around, it continues to produce leads to the website for those that utilise it.”
After PPC recently came seventh on a list of the most effective SEO strategies, it seems PPC continues to gain momentum as a leading marketing technique. According to Flatman, innovative, well-executed marketing “can be the different between success and failure,” which could be why companies across the world are so interested in making their 2011 marketing campaigns unique and enticing to consumers.
Flatman’s comments come shortly after B2C Marketing Insider suggested that companies may want to explore how to get the best value out of their PPC budgets, claiming that optimising their websites’ landing page was the optimum way to achieve this.
By focusing attention on landing page optimisation, this will mean the page PPC traffic is sent to will be structured so effectively that a visit will turn into a lead, and a lead will turn into a sale. By improving conversation rates, this will ultimately this should increase sales, achieving a much greater ROI on PPC agency investment.