It seems as though the innovative Google Glass will initially be released advert-free, mashable.com writes. The move has left many in search marketing wondering exactly how developers will be able to profit from the platform, but proves that Google intends to keep
Category Archives: Search Engine Marketing
Google is reportedly considering labelling its own products or services in the search results pages, thedrum.com reports. The search giant has repeatedly come under fire for the way it presents the services and offerings under its ownership, with some claiming
Google is at a crossroads because of the burgeoning mobile market, cnbc.com reports. More people than ever now shop, browse the internet or conduct research on the go via smartphones or tablets. Originally, this trend was expected to be beneficial to
Who says search has to be dull? The industry’s biggest players had their share of fun yesterday, releasing several April Fools to an unsuspecting online community. Yesterday being 1 April, many people around the world would have been expecting some jokes
Google has advised brands using content marketing to keep so-called ‘sponsored stories’ out of Google News, searchengineland.com reports. News has established itself as a firm favourite for brands looking to publish content on their websites as it is relevant, modern and
A new study has revealed that 54 per cent of smartphone users make purchases within an hour of their original online search, making mobile a highly valuable channel, searchengineland.com reports. An in-depth analysis of 6,000 mobile searches by Google and market
Baidu, China’s largest search engine firm, is looking to boost its appeal by partnering with British brands, allowing them to advertise across its range of services, reports marketingweek.co.uk. With revenues slowing, Baidu is hoping for a boost from overseas partners by highlighting
Google has revealed it believes in freedom of speech and therefore will not penalise sites that are critical of its search engine, sgimpact.com reports. Becoming one of the biggest search properties online, Google has made its fair share of both
Search engine giant Google has announced a raft of improvements to its Chrome browser for Apple’s iOS smartphone and tablet platform. According to searchenginewatch.com, Chrome has streamlined search for the operating system, offering an omnibox for ‘streamlined search functionality’. This
Search behemoth, Google has launched a new website which explains exactly how its search process works, mashable.com, reports. Called ‘How Search Works’, the site has been designed to give interested browsers a ‘behind the scenes’ look at how the system
