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    Category Archives: Online Marketing

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    ‘Trending topics’ introduced to Bing search
    Posted on May 24, 2013 by Deborah Bates

    Bing has added a few new functions to its search functionality, including the introduction of a ‘trending topics’ feature. Now, when users search, they’ll be presented not only with the results, but a ‘visual carousel’ too, thenextweb.com reports. This will

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    YouTube readying subscription service
    Posted on May 7, 2013 by Richard Towey

    YouTube is all set to announce plans which could allow certain video makers to request a monthly fee for subscribing to their channels, reports thedrum.co.uk. Reports suggest a subscription service involving a charge of around $1.99 per month (£1.28) could be rolled out

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    Patents no indication of search algorithm, Cutts claims
    Posted on May 3, 2013 by David Howells

    Google’s Matt Cutts has taken time to clarify the search engine’s patents and the role they play in search, searchengineland.com reports. Google is notoriously secretive about what makes up its search algorithm, with a large percentage of it still relatively

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    YouTube attracting marketers to a younger demographic
    Posted on May 2, 2013 by David Howells

    YouTube has sought to reinforce its popularity among young web users in a bid to attract more advertisers, thedrum.com reports. In a bid to better monetise its offering, the Google-owned video platform is reported to be positioning itself as the prime

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    Google+ and Twitter to sound the death knell for Facebook?
    Posted on April 15, 2013 by David Howells

    Google+ and Twitter will be the social networks which define 2013, not Facebook, one social expert has claimed. Jon Morter, who has masterminded many high-profile and successful social media campaigns, has claimed that Facebook could have seen its day, with

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    Digital ad spend soars above £5 billion
    Posted on April 10, 2013 by David Howells

    The UK’s total digital ad spend broke the £5 billion barrier in 2012, thedrum.com reports. According to research by the Internet Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC), digital ad spend in the UK rose by 12.5 per cent on a

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    Google pulls MoneySupermarket ads in payday loan crackdown
    Posted on April 8, 2013 by David Howells

    Finance site moneysupermarket.com is the latest to feel Google’s wrath after the search engine removed all of its paid ads, webpronews.com reports. Google has previously made public its hard-line approach on payday loan vendors, claiming that they must be transparent

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    Facebook announces improved goal tracking service
    Posted on April 3, 2013 by David Howells

    Facebook has unveiled changes to its Ads Manager service in the hope of making it even easier for marketers to understand and analyse performance, thedrum.com reports. The social network has announced it will be changing the service to focus more

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    LinkedIn rolls out search update
    Posted on March 26, 2013 by David Howells

    LinkedIn has revolutionised its search offering to be more user-friendly, thedrum.com reports. In a bid to bring the search feature more in line with the likes of Google, Facebook and Twitter, LinkedIn has brought about a number of new features, including

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    Joint letter urges the EC to press anti-trust charges against Google
    Posted on March 25, 2013 by Deborah Bates

    A joint letter from 11 web companies has urged the European Commission to press formal charges against Google, in light of the anti-trust investigation launched against the search engine.  According to techweekeurope.co.uk, big brands like TripAdvisor, Expedia, Twenga and Streetmap

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