SEARCH MARKETING NEWS

Bing unveils new search updates

Bing has revealed its most recent search engine updates, equimedia.co.uk reports.

The updates, much the same as Google’s regular blog posts, detail some of the changes that the search engines have implemented to give users a much clearer idea of what’s going on and provide those working in SEO with guidance on where the sites are headed.

Bing has only been publishing its updates for a few months, as opposed to Google – which has been doing so for around a year. Bing’s information, however, is a little more detailed and in-depth than Google’s.

One of the biggest updates comes from Bing’s improved URL handling. Previously, users who typed a URL into the search bar may have had skewed results if there was a spelling mistake. Now, the issue has been rectified, meaning that for anyone who was to search for faceobok.com would have the Facebook homepage come up as the first result.

Bing also analysed search patterns to root out common mistakes, such as users searching for South West Airlines using swair.com when the actual url is southwest.com.

Elsewhere, the search engine improved its related search results to cut down on the number of off-topic related searches offered to users. There will also be fewer duplicate results in the recommended searches and adult-orientated results will not come up if safe search mode is engaged, searchengineland.com claimed.