Microsoft has pushed on with its revamp of search engine Bing by placing Qwiki videos alongside certain returns.
Qwiki’s videos are said to be condensed versions of search results which combine elements like pictures, videos, maps and audio to create short features.
By clicking on the clip, browsers will be presented with an array of content from Qwiki’s data sources based on their searched topic or reference point, complete with narration.
The clips are automatically built and there are no signs of Microsoft trying to gain more revenue from search engine marketing companies. The addition is being integrated into Bing simply to enhance the searching experience.
Wikipedia users will be the first to benefit from seeing ‘Qwikis’ featured alongside their search topics - even if this could defeat the point of visiting the site - but, according to reports from itproportal.com, Microsoft will be looking to link the presentations to more sites in the ’coming months’.
Talking to venturebeat.com, Qwiki CEO Doug Imbruce stated: “When we started this company, we looked at the search page and said … ‘there should really be a play button next to each result,’ and it’s incredible to make that vision come alive.”
Mr Imbruce went on to comment: “For the first time, the two biggest trends in internet history, search and video, are combining into this incredibly powerful platform.”
The news follows last week’s announcement by Microsoft regarding its new partnership with Encyclopaedia Britannica, which will see detailed entries from the publisher accompany search results on Bing.