Whilst Google is still top of the search engines, reports have suggested that Bing is steadily catching up.
An Experian Hitwise report for February has shown that, despite little change in Google’s position or market share, Microsoft’s Bing has grown further.
Experts have welcomed the report, with claims that search engine marketing companies will soon start looking more to Bing, with the ever-increasing proof that it is catching up on its biggest rival.
January saw Bing’s market share jump by 21 per cent, despite claims from Google that Bing allegedly copied its results. The newest results also confirmed that the rise has continued, with February’s tally displaying a further 13.49 per cent growth for Bing.
By totalling the market share of Bing.com and Yahoo! (which is powered by Bing), it currently has a market share of 28.48 per cent. Google’s meanwhile, fell slightly to 66.69 per cent.
The successful search rate also bolstered Bing’s result, totalling 81 per cent to Google’s 66 per cent.
Industry expert, Stephen Chapman, gave his opinion on the results on ZDNet: “We may well start paying more attention to Bing as search engine optimisers in the not-so-distant-future.
“I’ve maintained time and time again that Bing only continues to better itself.”
The news followed an announcement by Bing, confirming its intent to further tailor its search results – in a bid make them more tailored to each user. In a move set to garner more “copying” asides from the Google team, Bing announced that it would introduce localised search results to its roster.
Bing spokespeople confirmed the news on its flagship site, Bing.com, where they said: ”For years people have talked about personalised search as the next evolution of our amazing technology.”
“In real life, you take into account many things when making a decision, where you are, what time it is and what your friends think. We asked – shouldn’t your search engine do the same thing?”
Google is yet to comment.