Apple has taken a shot at Google with the unveiling of its new operating system, guardian.co.uk reports.
At its Worldwide Development Conference in San Francisco, Apple unveiled iOS 6, which shunned Google on two fronts.
The first announcement at the conference was Apple’s removal of Google Maps as its default mapping app on iPads and iPhones. This will be replaced by Apple’s own version, which the firm is creating itself from scratch, telegraph.co.uk claims.
Secondly, Apple pushed its ‘Do Not Track’ functionality in a direct attack on Google’s DoubleClick network. Currently, Google is able to track users’ browsing history in order to deliver more targeted pay per click ads. Apple, however, has released its new Safari browser with ‘Do Not Track’ functionality in order to make this more difficult for Google and – ultimately – drive down the cost per click.
Microsoft is also expected to follow suit, offering similar functions on its next version of Internet Explorer.
Elsewhere in the update, Apple aligned itself closer with Facebook, “baking it in” to the iOS operating system in a similar way to how Twitter was in iOS 5. This will allow users to log into their Facebook accounts once, then easily and quickly post to their network from within third party apps.