Vertical Leap News
The Plod Logo

Monday, July 28th, 2014, by

At 00:15 on the 26th July we set off into the dark for the PLOD – a gruelling trek across the beautiful but punishing South Downs. Ahead of us… Read more


Friday, February 14th, 2014, by

Google is arguably the most influential company on the web and without doubt holds the leading market share of referral traffic. As one of the most trusted sources… Read more

Wirehive 100 - top 5 company

Tuesday, September 24th, 2013, by

This is the second year of the Wirehive Awards and the competition was fierce. Wirehive also runs the Top100 league table, which aims to promote the best digital… Read more

Paid Search

Tuesday, September 24th, 2013, by

Google has announced it is to encrypt all search activity except for ad clicks, reports. The search giant has been increasingly withholding information - which makes the job… Read more

Paid Search

Monday, September 9th, 2013, by

Instagram – which is owned by Facebook – has announced it could introduce adverts some time in the near future, reports.    The photo-sharing service, which has… Read more

Paid Search

Wednesday, August 21st, 2013, by

Google has confirmed it is rolling out a new feature that allows traffic data to be segmented by time period more effectively on its AdWords platform, reports. In order… Read more

Paid Search

Wednesday, August 14th, 2013, by

Bing is reported to be in the process of trialling a new system of showing favicons in its results pages. Favicons are the small icons which appear to… Read more

Paid Search

Monday, August 12th, 2013, by

A digital marketing expert has claimed that SEO and PPC advertising can be “huge” for businesses. James Doncaster, writing for, claimed that good search engine optimisation techniques,… Read more

Paid Search

Tuesday, July 23rd, 2013, by

Google alone generates around a quarter of total internet site visits; more than Facebook, Netflix and Twitter combined, reports. According to new research by data analysts Deepfield, Google… Read more

Paid Search

Thursday, July 18th, 2013, by

Websites hosting pirated material are to be blocked from using PPC adverts on their domain. Google, Yahoo and Microsoft are amongst those to have agreed to remove all ads on… Read more

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