Industry News builds organic rankings and attracts your customers
Whether you are selling products, services, or sharing information, the quality and types of content you publish on your website and via social media will make your brand stand out from your competitors.
You need to offer more than straightforward information about your business to engage your customers. The direct hard-sell is increasingly less effective, and businesses need to think smarter about how to prove their worth. This is where News can make a huge difference.
Search engines and customers value News content
This is also true with search engines – if you want to rank highly for your chosen keywords you need to show that you are a credible business with a website that offers genuine value to visitors. Traditional SEO alone is not enough to secure rankings, you now need great content. We can help you become a fantastic business media publisher and increase your customer base.
Our News content marketing service helps gain high organic rankings, deliver the right traffic to your website and positions your business as an authority in your industry, enhancing brand reputation and PR.
We deliver:
- Top quality News content covering the latest trends and developments in your industry, demonstrating your brand’s position as a thought leader and authority.
- All articles researched and written by our in-house team of journalists.
- Top quality articles between 200-300 words in length, drawing on two credited sources.
- Get the right people to your website. We’ll create News content that is tightly focused on your business, designed to attract and retain relevant readers that are more likely to convert to a sale, a download, a sign-up or subscription.
- Amplify your SEO – you need News if you want rankings! Our News is written by professionals to engage your target audience and support SEO through the natural inclusion of your business keywords. We never force or crowbar your keywords in!
- News is highly shareable. We can push your News out via Twitter, LinkedIn, Facebook and Google+ to increase your reach and build social communities around your content and your brand.
- We can enhance the impact and SEO benefit of your News articles with carefully selected images.
- Get the right volume of News for your website. We’ll assess your keywords, market, goals and audience before making a recommendation of how many monthly News articles will best serve your business.
- Our stringent editorial process ensure you get the best, most relevant and effective articles.
- No fuss, no time consuming admin for your team, we can publish News directly to your website and social media streams via XML feed.
Create your editorial calendar and start publishing!
We’ll work with you to determine the scope of your News campaign and map out the most effective topics for your brand. We then closely monitor the levels of engagement of your News, for example, we’ll look at:
- How much traffic is arriving at your website via News articles.
- What percentage of traffic is loyal to your brand i.e. repeat visits demonstrate greater trust levels.
- Which articles generate the most interest, and then tailor your campaign over time so that we’re always delivering the content most valued by your audience.
- Which social media channels work best for your News and how are your articles being shared – Tweets, Likes, Comments, Shares…
News is just one element of a truly effective content marketing strategy; you also need great webcopy, blogs, Evergreen content, unique product descriptions etc…the scope is only limited by you!