LinkedIn is the perfect social media advertising platform for B2B marketing.
LinkedIn has 150 million members worldwide, including 5.5 million high tech managers, 2 million C-level executives, and 1.3 small business owners.
LinkedIn advertising is rapidly becoming the primary paid advertising channel for B2B marketers, with highly flexible targeting options to make sure your ads reach the right decision makers. Like all paid advertising, it needs expert and meticulous management to be effective and profitable. Our LinkedIn advertising service delivers everything you need.
- We’ll create a LinkedIn campaign to promote your products and services.
- Our in-house creative design team will design and build brand new bespoke adverts to showcase your business.
- Pinpoint targeting of your ideal audience; focus on specific job titles, industry sectors, age group, geographical location.
- Tailor your ads to specific discussion groups for even greater impact.
- Expert, hands-on management of your campaign by our paid search specialists.
- We’ll continually test and adjust your campaign to make your budget go further and increase your return.
- And you get all this care, attention and creative talent included as standard with our LinkedIn advertising management service.
Our LinkedIn advertising service
With LinkedIn you can create finely tuned ad campaigns for your business. Our service is completely comprehensive and includes all the creative and paid advertising experience and knowledge you need.
We know how to create campaigns to best showcase and promote specific products or services and grab the attention of your target contacts. You can use LinkedIn advertising to increase visitors to your website, or direct them to unique landing pages created with targeted content to further engage interest and guide your audience to your desired goal; a sign-up, a download, an enquiry or a purchase.
Highly targeted for maximum effectiveness
By using LinkedIn advertising to target specific groups, you can tap into the latest and most popular discussions and tailor your ad content to match; demonstrating your industry expertise and increasing your conversion opportunity.
- For our customer Red Rocket Media, a leading content marketing business, we manage campaigns for PPC (pay per click) via Google AdWords, and LinkedIn advertising.
- Through LinkedIn advertising we have delivered a conversion rate of 27% compared to 2% via Google AdWords.
- With CPA (cost per acquisition) for LinkedIn 43% less than CPA for Google AdWords
*EConsultancy B2B Internet Stats Report Jan 2012