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SEO Guides
PDF Optimisation Guide

A Guide to Optimising PDF Files Using Microsoft Word 2010

PDFs are a commonly missed opportunity. Google can read anything that you can basically click, drag and highlight in a PDF, but time and time again I come across PDFs with poor titles, no meta description and more. Although you can argue that PDF content should ideally be made into HTML content and placed on site, sometimes this isn’t what’s required. Having come across this scenario recently, I spent lots of time trying to find a solution and put together an... Read more

 
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a-guide-to-google-penalties

A Guide to Google Penalties

How to identify a penalty, what to do about it, and when to expect things to improve. This guide will show you practical tips to identify or avoid a search engine penalty, as well as some case studies of penalty recoveries... Read more

 
SEO Guides
How SEO Works Today

How SEO works today

If you have previously worked with an SEO company you may have some set ideas of how SEO works. If you are new to SEO you might not know what to expect from a Search Engine Optimisation campaign. In this guide we explain how SEO works today and how this has changed over the years.  We also outline what you can expect from the optimisation of your website and how you can monitor your success. What has changed in SEO and... Read more

 
SEO Guides
How link building has changed over the years

How link building has changed over the years

The task of link building has changed considerably over the past few years. The old, traditional methods are now, by and large, seen as just simply being spammy and irrelevant. However, in light of this, new methods have come to the forefront and have been shown to be highly effective themselves. Why is link building important Link building is important for SEO but also for a number of other elements. Links to your site show that other people think your site is an authority.... Read more

 
Content Marketing Guides
Why content is integral to seo

Why content is integral to SEO

Content and SEO have almost become indistinguishable from one another. You cannot expect to have a good SEO campaign without good quality content. Similarly, great content isn’t going to be seen without good SEO. Content has been playing an increasingly important role in the evolution of search marketing over the years, particularly since the release of Google’s Panda update. One without the other? In the past, many companies thought that SEO and content were two very different things and never should the... Read more

 
SEO Guides
improving-your-website-a-guide-to-seo

Improving your Website – A Guide to SEO

Generating greater business from your existing online marketing channels is essential for the modern marketer. As trends show marketers are opting for lower cost online strategies over higher cost traditional marketing, your business’s website/s is set to become the lynchpin of all online communications as well as the fulfilment of many off line marketing activities, like never before. Looking to improve the performance and deliverables of your website? Then you need to be considering working with a search marketing specialist to ensure... Read more

 
SEO Guides
the-google-disavow-tool-and-the-link-clean-up-process

The Google Disavow Tool and the link clean-up process

Google Penguin and Unnatural Links Penalty Recovery If your website has been hit by either the Penguin algorithm update or an Unnatural Links warning from Google Webmaster Tools then performing a link review is the main activity you will need to undertake as part of the process of making sure that your website recovers from an unnatural link warning or Google Penguin penalty is to make sure that your backlink profile is not causing your site any harm. If you identify that... Read more

 
SEO Guides
does-seo-still-work

Does SEO still work?

Search engine optimisation is dead. Or it’s dying. Or maybe it’s been dead for years. There are so many blogs and articles on the web purporting to have ‘called’ the death of SEO that it seems bloggers have been scrambling over each other to be the first to put on their black attire at SEO’s digital funeral; a funeral which appears to have lasted an incredibly long time judging by the number of calls over the years. Even The Guardian has... Read more

 
SEO Guides
header-statuses

Header statuses

Header statuses are used to let your browser and the search engines know the status of a page, they are used by servers to relay messages about whether or not a page is working on not. There are some standard error messages whcih are seen on sites which are covered in the below guide. 200 Header Status A 200 header status is a message sent to a browser or search engine when a page is loaded and is working fine.  Ideally all... Read more

 
SEO Guides
the-vertical-leap-seo-dictionary

The Vertical Leap SEO Dictionary

To help people understand some of the terms and acronyms used in SEO we’ve put together the Vertical Leap Search Engine Optimisation Dictionary. Algorithm Algorithms are used by the search engines to work out what pages should be ranked where in their search results.  The algorithms give each page and website they find a score and it’s these scores which determine rankings.  As websites change regularly and the search engines try to keep on top of new technologies neither rankings nor their... Read more

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