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why-ecommerce-sites-need-a-paid-search-campaign-and-an-expert-to-run-it

Why ecommerce sites need a paid search campaign and an expert to run it

For ecommerce firms looking to secure a rapid and sizeable return on their marketing investment, there are few better channels

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google-analytics-for-ecommerce-websites

Google Analytics for ecommerce websites

When you sell products online, it’s important to be able to report on how your website is performing, what products

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im-not-sure-about-search-marketing

I’m not sure about search marketing…

What can you respond when someone remarks ‘I’m not sure about search marketing…’? Welcome to your ‘concerns’ guide, which has

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google-analytics-glossary

Google Analytics Glossary

Last revised and updated July 2014

Account

Your account is the holding place for your GA profiles. An account can have multiple

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who-really-scored-the-goal

Who really scored the goal? Conversion attribution for online marketing

In football, the striker is rewarded for scoring the goal, but do the goal assists get any credit? Although it’s

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