Why ecommerce sites need a paid search campaign and an expert to run it

For ecommerce firms looking to secure a rapid and sizeable return on their marketing investment, there are few better channels

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Google Analytics for ecommerce websites

When you sell products online, it’s important to be able to report on how your website is performing, what products

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I’m not sure about search marketing…

What can you respond when someone remarks ‘I’m not sure about search marketing…’? Welcome to your ‘concerns’ guide, which has

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Google Analytics Glossary

Last revised and updated July 2014


Your account is the holding place for your GA profiles. An account can have multiple

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Who really scored the goal? Conversion attribution for online marketing

In football, the striker is rewarded for scoring the goal, but do the goal assists get any credit? Although it’s

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