Content Marketing Guides
The Importance of Well Written Content

The importance of well written content for your website

Content is what makes up your entire website. Without it, you don’t even have a site, let alone one that will garner rankings and authority with the search engines. With that in mind, it’s essential that the content you put onto your website is not just relevant but of a high quality as well. If it isn’t well-written, you are largely wasting your time. Do your homework One of the key things to remember with your on-page content is that it must... Read more

Content Marketing Guides

How to implement video in your content marketing

Content marketing is now common practice for almost all businesses. Having whitepapers, blogs, infographics and webinars are normal methods for generating interest in your company, but what about video? It’s becoming increasingly popular as a way of marketing content, but some businesses are still unsure of how to make this method work for them. This guide will tell you what video content marketing is, how to integrate it into a current marketing strategy and how to measure the effectiveness of video content. Understand video content marketing One of... Read more

Content Marketing Guides
Why content is integral to seo

Why content is integral to SEO

Content and SEO have almost become indistinguishable from one another. You cannot expect to have a good SEO campaign without good quality content. Similarly, great content isn’t going to be seen without good SEO. Content has been playing an increasingly important role in the evolution of search marketing over the years, particularly since the release of Google’s Panda update. One without the other? In the past, many companies thought that SEO and content were two very different things and never should the... Read more

Content Marketing Guides

Creating content to meet customer needs

Content plays a key part in the success of your business. If it’s done badly, it can have a negative impact and actually be worse for you than if you hadn’t included any content at all. The content on your site is all there for your customers, rather than for your own reference and it’s important to keep this in mind at all times. Knowing how to create the right content or even what it looks like is where the... Read more

Content Marketing Guides

The role of content in the buying cycle

Now more than ever, people are turning to the internet for information early in the buying cycle. In this video, Pablo Smithson talks through what types of content are appropriate for the various stages in the customer buying cycle and how to offer everything you can to achieve more sales. Understanding the way people use online information to support decision making is of paramount importance for businesses. ZMOT is… As is clear, consumers are spending more time researching before buying and this is no... Read more

Content Marketing Guides

I’m not sure about search marketing…

What can you respond when someone remarks ‘I’m not sure about search marketing…’? Welcome to your ‘concerns’ guide, which has been put together by Vertical Leap’s team of search marketing experts. Whether you are building a business case to present to your bosses, or you are the decision maker battling with some deep rooted questions about SEO, PPC or content marketing, this whitepaper will help you see the huge benefits of search marketing and the common pitfalls for those not in... Read more

Content Marketing Guides

Contented with Twitter

Twitter has been around for only six years and yet it’s one of the most influential channels of communication on earth with millions of users and tweets happening all the time. Many businesses have still to adopt Twitter as a marketing tool, or use it in the right way, despite the clear benefits of doing this. In our video, Stuart Wooster delivers need-to-know information, ideas on strategy and practical tips and advice for those wanting to use Twitter as a business communication... Read more

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