SEO Guides
The Ultimate Q & A to Google Penalties

The ultimate Q&A to Google penalties

A lot of people in the marketing world have, at least once, heard that a website has been “penalised by Google”. What does this actually mean? Perhaps more importantly, what can be done to prevent receiving a penalty and what should be done if a website has already been affected? You can read about manual and algorithmic penalties in our Guide to Google penalties. In this guide, we answer questions about how to recover from search engine penalties. Manual penalties A manual Google penalty could... Read more

SEO Guides
PDF Optimisation Guide

A Guide to Optimising PDF Files Using Microsoft Word 2010

PDFs are a commonly missed opportunity. Google can read anything that you can basically click, drag and highlight in a PDF, but time and time again I come across PDFs with poor titles, no meta description and more. Although you can argue that PDF content should ideally be made into HTML content and placed on site, sometimes this isn’t what’s required. Having come across this scenario recently, I spent lots of time trying to find a solution and put together an... Read more

SEO Guides

A Guide to Google Penalties

How to identify a penalty, what to do about it, and when to expect things to improve. This guide will show you practical tips to identify or avoid a search engine penalty, as well as some case studies of penalty recoveries... Read more

SEO Guides
How SEO Works Today

How SEO works today

If you have previously worked with an SEO company you may have some set ideas of how SEO works. If you are new to SEO you might not know what to expect from a Search Engine Optimisation campaign. In this guide we explain how SEO works today and how this has changed over the years.  We also outline what you can expect from the optimisation of your website and how you can monitor your success. What has changed in SEO and... Read more

Content Marketing Guides
The Importance of Well Written Content

The importance of well written content for your website

Content is what makes up your entire website. Without it, you don’t even have a site, let alone one that will garner rankings and authority with the search engines. With that in mind, it’s essential that the content you put onto your website is not just relevant but of a high quality as well. If it isn’t well-written, you are largely wasting your time. Do your homework One of the key things to remember with your on-page content is that it must... Read more

Content Marketing Guides

How to implement video in your content marketing

Content marketing is now common practice for almost all businesses. Having whitepapers, blogs, infographics and webinars are normal methods for generating interest in your company, but what about video? It’s becoming increasingly popular as a way of marketing content, but some businesses are still unsure of how to make this method work for them. This guide will tell you what video content marketing is, how to integrate it into a current marketing strategy and how to measure the effectiveness of video content. Understand video content marketing One of... Read more

SEO Guides
How link building has changed over the years

How link building has changed over the years

The task of link building has changed considerably over the past few years. The old, traditional methods are now, by and large, seen as just simply being spammy and irrelevant. However, in light of this, new methods have come to the forefront and have been shown to be highly effective themselves. Why is link building important Link building is important for SEO but also for a number of other elements. Links to your site show that other people think your site is an authority.... Read more

Content Marketing Guides
Why content is integral to seo

Why content is integral to SEO

Content and SEO have almost become indistinguishable from one another. You cannot expect to have a good SEO campaign without good quality content. Similarly, great content isn’t going to be seen without good SEO. Content has been playing an increasingly important role in the evolution of search marketing over the years, particularly since the release of Google’s Panda update. One without the other? In the past, many companies thought that SEO and content were two very different things and never should the... Read more

SEO Guides

Improving your Website – A Guide to SEO

Generating greater business from your existing online marketing channels is essential for the modern marketer. As trends show marketers are opting for lower cost online strategies over higher cost traditional marketing, your business’s website/s is set to become the lynchpin of all online communications as well as the fulfilment of many off line marketing activities, like never before. Looking to improve the performance and deliverables of your website? Then you need to be considering working with a search marketing specialist to ensure... Read more

SEO Guides

The Google Disavow Tool and the link clean-up process

Google Penguin and Unnatural Links Penalty Recovery If your website has been hit by either the Penguin algorithm update or an Unnatural Links warning from Google Webmaster Tools then performing a link review is the main activity you will need to undertake as part of the process of making sure that your website recovers from an unnatural link warning or Google Penguin penalty is to make sure that your backlink profile is not causing your site any harm. If you identify that... Read more

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