Believe it or not, you’re already a media publisher
But are you thinking like an editor?
Content marketing is essential if you want to connect with your audience. The content you publish via your website and social media is a direct reflection of your business, and is a crucial factor in your search engine visibility, customer loyalty and industry reputation.
You need to approach your website as an editor, and create a strong content marketing strategy to make sure your brand gets the online visibility it needs with high organic rankings and reaches your target audience.
Become the first choice for your customers
Great content marketing elevates your website above the role of ‘sales brochure’, so your company becomes a destination for up-to-date, credible, valuable information, grabbing customer interest early on. However, to be effective you need to dedicate ongoing time and resource to an editorial calendar and creating good, relevant content.
This is why many businesses outsource their publishing requirements.
You need professional journalists, not copywriters
Our team of professional in-house journalists are experts in creating compelling content that supports your search marketing campaign. Every day they research, write and publish News articles and Evergreen features that deliver reach, results and return for our customers. This is a very different skill to copywriting, beware of companies claiming otherwise!
Our News service delivers a regular feed of content to your website and social media pages, reporting the latest developments and trends in your industry. News goes beyond traditional PR to widen your online reach and boost your search engine appeal. The use of images will further enhance the search engine impact and reader appeal of your articles.
Evergreen features provide authoritative, educational information on your industry that remains relevant to your website visitors over time, continuing to deliver traffic long after it has been published. Evergreen features can take many forms, it might be a ‘how to’ guide, or a list of top tips, a whitepaper or a series of informative blogs.
Wider reach, more results, a better return
With our content marketing services you get results; increased traffic, stronger search engine visibility, enhanced reputation as a market leader, more loyal customers.
You get a great return with our content services. By engaging with your customers earlier in the buying cycle you vastly improve your chance of securing your conversion goal - a sign-up, a download, an enquiry or a sale.
Fully inclusive content
- Content marketing builds your brand, establishing your voice in the industry and turning your website into a trusted source of information. Content enables you to connect with your audience early in the purchase cycle and gain their loyalty.
- Our in-house journalists are all professionally qualified writers (not copywriters), experts in creating content that boosts your search engine visibility and customer attraction.
- Our strict editorial processes ensure your content is relevant, accurate and engaging. We continually test and adjust the most popular topics for your readers so you get the most effective content campaign.
- The quality of our content is second to none. We don’t skimp on the length of your articles and each and every piece is meticulously researched, delivering real value and promoting your business through search and social media.
- We help you cut out the competition. With regular additions of valuable content to your website and social media pages, you become a trusted authority in your industry, the first choice for your customers.
Content Marketing – example packages
Find out more
If you’d like to find out more about how our News and Evergreen services help customers dominate search for their industry, you can read some of our search marketing guides and resources.
You can read our customer case studies too