Why it pays to get creative with your adverts and landing pages

I am a marketing professional. I am not a paid search specialist.  Happily, I work with a bunch of people who are! I am very lucky in having a whole team of experts to help me deliver the paid search elements of our marketing strategy, and rein in some of my dafter impulses…

Paid search is a great way to very quickly work out what appeals to your market, and what doesn’t. You can build a campaign, switch it on, and see rapid results (if you get it right, that is). One of the pitfalls of paid search can be making sure your campaign is set up and running correctly – things like ‘exact match’ vs ‘broad match’, quality scores and how your adgroups are created can make or break your patience, your budget, and your will to live…

Great ads and landing pages aren’t a happy accident

If you want your paid search campaigns to be an effective channel for delivering more business, I firmly believe the quickest and most efficient way is to work with experts.

Our paid search team are all Google AdWords certified and highly experienced in building, implementation and management of truly outstanding campaigns.

They work in conjunction with our in-house creative team to identify the most eye-catching headlines, banners, images, content and CTA’s to capture more conversions for our customers’ products and services.

We spend a lot of time testing, adjusting and refining our own paid search campaigns, as well as making sure our customers’ campaigns deliver the best possible results.

Yeah, yeah, yeah (I can hear you say), of course you’re going to say that…it’s your job! Well yes, it is, but that doesn’t stop it being true.

Following a rebrand in September 2011, we applied our creative and paid search skills and experience to our existing successful PPC campaign…

Conversions increased by 433%

Using trial and refinement, we have made a really significant improvement to the performance of our campaign.

As well as updating our brand visually, we moved from a single page to a multi-page microsite.  If you’d like to find out more, read the full case study!

You can also read our case studies on some of our paid search customers;

• 183% conversion increase for 24/7 Travel Insurance
• Cutting CPA costs by 77% for The Safety Supply Company
• 63% boost to sales for Muddy Paws