Everyone seems to be launching everything at the moment. Microsoft launched Xbox 1, Sony launched Playstation 4 and my dodgy bike brakes launched me over my handlebars. Amongst all the big – and for me, painful – launches, a small
Category Archives: Search Marketing Blog
I want to get people changing their mind-sets from isolated online activities (like SEO, Social Media and Content) and moving them towards maximising all of these areas. Furthermore, I want to achieve this by effectively integrating them into agile and
Google AdWords allows only one Display URL domain to be used for all ads within a particular group. This means that the same domain must be used for all ads that are either active or paused. What is a domain?
You are in a Zoo. Over the tannoy you hear, “For you own safety we must inform you a penguin has accidently been released from its enclosure.” If it were a lion, tiger or even a giraffe you would start
Back in the days where your paid search Ad Ranks were determined by bid price alone, everything was so simple. The higher you bid, the better your position – easy! Thanks to more sophisticated auction models now being used across
Given the continued shake-up of Google’s search results and fierce competition for the loftiest rankings, I’m especially interested in the updates I can make to a site which offer genuine value. Not endless little tweaks that deliver short term rankings,
Guest blogging services today seem to be one of the safest options available for getting links whilst also remaining favourable with Google’s guidelines. If done correctly, guest blogging can indeed be one of the best ways to serve a multitude
Paid search campaigns offer exposure across highly relevant results, enabling you to appear when and where you decide fit. The only downside is the ‘paid’ part. Unlike organic listings, you do have to pay for the privilege to appear here,
Remarketing has always been pretty remarkable. It involves following people around the web that have visited your website but not purchased (one example), with your adverts. Now, Google has really upped their game with its most recent iteration of remarketing:
To mark my third anniversary with Vertical Leap I’m doing a rundown of some of the changes those of us working in the SEO industry have been both excited and scared by during the past few years The first post
