So you’ve set up an Adwords campaign and entered every single word you can think of which may be remotely relevant to your website and to attracting new visitors. All you need to do now is activate the campaigns and
Category Archives: PPC Blog
Remarketing, or retargeting, offers a powerful way to reach previous website visitors using Google AdWords. By tagging site visitors who view selected website pages during their visit, we can reach out to them whilst they browse other sites – such
Google has started rolling out a new beta ‘Top Movers’ view in AdWords’ dimensions tab. For us, it’s currently only appearing on certain accounts; we understand from Google that this is currently in limited beta release and available to select
When it comes to pay-per-click marketing, data analysis is king. It’s in the foundation of every strategy – the mortar between the bricks in the tower of optimisation. Every adjustment to the variables in your control is based on the
In any advertising campaign, PPC or otherwise, all you really care about is profit – right? Gaining a return on your investment and linking this value to your advertising strategy will single-handedly determine whether you grow the campaign into a
There has been a lot of press lately about the expansion of the unavoidable ‘Facebook Ads’ so if you’re looking to jump on the bandwagon and target new customers with your products but aren’t quite sure how to get started,
Since the deployment of the upgraded Ad Extensions within newly Enhanced Campaigns, one of the areas causing some confusion has been how to understand the new, more detailed extension reporting. With new segment options having appeared, here are some things
Upgraded Extensions – goodbye call charges & hello reporting Following the recent changes made by the Adwords team, Google has rolled out a number of changes to the way certain features work, one of which being Ad Extensions. So, after
Dynamic Search Ads (DSAs) caused quite a stir when they were first beta-released by Google AdWords, with many conflicting experiences about their effectiveness and ease of implementation. We’ve spent many an hour discussing their benefits, pitfalls and complications – I
We love data! Data drives action, as Kev famously once said. Google AdWords is now rolling out Assisted Conversion data into its pay per click interface. This critical information shows us how paid search campaigns contribute early in the buying
