Hopefully by now you have set up author bios on your website and are using the Rel=Author tag; showing Google who exactly is writing for you. There’s another author tag you can use too, which links your company’s website to
Category Archives: Content Marketing Blog
If you want me to give you an example of a sector in a state of rapid evolution and development, look at search marketing. Now entering my eighth month with the company, I have seen radical changes across the board
Originally the concept of a blog was a web log – an on line personal journal, a catalyst for igniting conversations and sharing ideas. It still is, but as content marketing and content strategy have pushed to the foreground, blogging
One common question about content relates to length and what impact this has on your website. Should you use short and snappy news items or create something long form? This is something which causes debate among digital marketing specialists and
Straight to it, here it is: Log in to Google. Search something, anything. “Wacky waving inflatable arm flailing tube men” is a good one. In the top right click on the cog icon. Click “search settings”. Under “Google instant predictions”
In my content miniseries, I’ve touched on video but not explored it in much detail – so in this week’s blog, I thought I’d explain what you can do to make the most of your video content. What video content
Content marketing is well-known for generating a multitude of benefits, including increased traffic, enhanced brand awareness and better search engine rankings. It’s also a great way to boost your company’s reputation, positioning you as a thought-leader within your industry. These
In the next part of my miniseries about the content on your website I thought I’d cover keywords and how these can be used in your content. One of the most common questions I get asked when advising people about
You probably already know that creating blog content can be one of the most effective routes for inbound marketing and raises your company profile. However, many bloggers get stuck in a rut with the type of content that they produce.
Following on from my blog last week about the frequency with which you should create content, I thought I’d blog about how much you need to say in your content. As I mentioned last time, it’s important to ensure you
