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Three quick ways to get your guest blog post the attention it deserves

Monday, February 4th, 2013 by Chris Taylor tagged , , ,

Writing high-quality, informative articles or blogs and sharing them with the wider community is an extremely popular SEO strategy – particularly in these post-Panda and Penguin days.

However, too few give up on getting their blog content the attention it truly deserves.

Those that are in the blogging game, purely for a short-term gains in the form of a link-win, are selling themselves short. It’s important to maximise the potential of blogs; particularly when they’ve been painstakingly researched and preened ready to be judged upon by their industry peers.

Besides a simple domain link, there’s a plethora of potential web traffic that’s easily achievable should you put just a little effort in after your guest blog has gone live. With this in mind, here are three quick wins you can apply today to maximise the impact of your guest blog.

Make good use of your author bio

If you’re guest blogging somewhere for the first time, then the chances are that you might not be returning to the site you’re blogging on for maybe days, weeks or months. Each time you do however, you can give a topical nudge towards something new you’re working on – or a new area of your site you’re keen to show off.

While you might be inclined to link to one of your optimised key phrases e.g. content-driven search marketing company Vertical Leap, in this example you could link to other anchor text (Vertical Leap blog) or indeed, raise another call to action by pointing your audience towards your Twitter feed (@VerticalLeap).

While these linking strategies arguably provide less “SEO-juice” for your key-phrases, they’re much more natural in the sense that they’re designed for the reader, and equally more likely to drive traffic to your social channels or another area of your site.

Of course, where possible you’ll also want to keep your own social media/contact links intact in your signature – such as your Google Author profile. These will also increase the liklihood your reader follows your personal activity outside of the blog post.

Give a nod to your likely readers

There’s nothing wrong with giving your followers on Twitter, Google+ or Facebook a nudge when you’ve had a really great post published. The chances are that even some of your most cherished of followers might have missed your post simply because there’s so much other stuff filling their social feeds.

You have several options here:

1) Be direct and copy their name/handle/alias into your post.

On Twitter and Facebook you simply have to type the ‘@’ symbol to tag your reader. On Google+ its… well, a ‘+’ sign.

While this strategy isn’t foolproof, it’s a great way of sharing information with individuals or organisations you might have just met, or letting a long-term follower know you’re thinking of them. This tactic also increases your chances of a re-tweet or share dramatically.

2) Make sure you include an industry hashtag

If you’re savvy with using topical or industry-related hashtags, then not only might your post reach your intended audience, but an entire market of new, content-hungry readers. Have a quick browse around to find what are the most-popular – or trending – tags relevant to your industry and give it a go. Both Twitter and Google+ support this feature using a ‘#’.

Blog syndication

There are plenty of specialist blog syndication and aggregator sites out there in which you can feed your guest blog to.

The idea behind these is that – as well as promoting your article on the major social networks – you also have the chance to get your blog seen by thousands of people who follow interests in your niche community.

It’s important to note however, that these sites don’t duplicate your content – that would be bad – rather, they just point followers to the source of the post to read more.

Many of these communities have their own in-house voting systems to rate your content up or down – so you’ll truly get a feel for how it stacks up against the competition.

A handful of the biggest sites include: alltop.com, www.networkedblogs.com and bloggers.com.

Providing you post regularly, your authority within these communities should grow, and you’ll no doubt notice that your fellow bloggers will end up promoting your efforts through their own social actions. Providing you do the same from time to time, it’s a win-win situation all round.

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About the author

Chris Taylor