Content Marketing

This Week in Search – 22nd February 2013

Friday, February 22nd, 2013 by Andrea Wilcox

Welcome to the latest edition of our weekly video blog updating you about the latest happenings in the world of search.

If you don’t have headphones at work you can read the transcript below:

Hello I’m Joe Elvin and here’s what’s been happening this week in search.

Search engines remain the most trustworthy option when looking for news articles, according to the 2013 Edelman Trust Baromater.

The research suggests that search engines are seen as being as trustworthy as traditional media and far more reliable than social media.

Google sends out hundreds of thousands of warnings to webmasters every month and 90 per cent of them are black hat related.

Matt Cutts, who is head of webspam at the search engine, said that just three per cent of warnings were about hacking.

Cutts also shared his opinion that guest blogs will be PENALISED by Google in 2013.

Don’t set up a company Facebook account until you know what you’re going to do with it!

That’s the advice from Forbes contributor Ty Kiisel, who suggested that many companies are jumping into the deep end with social media marketing without any idea of their end destination.

Web developers can now share hosted websites on Google Drive.

All they have to do is their HTML, Javascript and CSS files and then share a link to the starting HTML file. This option was introduced on Tuesday.

Google is being investigated by European privacy regulators.

The group of 27 regulators warned Google about its controversial privacy alterations back in October and today announced they are not happy with the changes made by the search engine.

Online communities are key to building your social media presence quickly.

That’s the opinion of SEOmoz blogger Mackenzie Fogelson, who has penned a guide on how to target such groups.

Also on the SEOmoz blog this week, Aleyda Solis has explained the main differences between desktop and movile SEO

And finally, Google has substantially boosted its share of the U.S search market.

According to the latest figures from Comscore, the search giant registered a 67 per  cent market share in January, whilst Bing recorded a 16.5 per cent share, which is an all-time high for them.

I guess it’s paper hats and party poppers all round.

OK, that’s what’s been happening this week in Search. I’m Joe Elvin have a great day!


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About the author

Andrea Wilcox

Andrea Wilcox

Andrea joined Vertical Leap in 2012 after working in the professional services industry in the UK and internationally. Prior to that Andrea worked for the New Zealand Herald group, helping regional newspapers with national marketing campaigns. Andrea studied with the Chartered Institute of Marketing and has worked within the B2B service industry with a heavy focus on online marketing. Andrea manages an active group on LinkedIn – Content Driven Search Marketing, which brings industry experts together to knowledge share on digital marketing techniques. Follow Andrea on Google +