Welcome to the latest edition of our weekly video blog updating you about the latest happenings in the world of search.
If you don’t have headphones at work you can read the transcript below:
Hello I’m Joe Elvin and here’s what’s been happening this week in search.
Search engines remain the most trustworthy option when looking for news articles, according to the 2013 Edelman Trust Baromater.
The research suggests that search engines are seen as being as trustworthy as traditional media and far more reliable than social media.
Google sends out hundreds of thousands of warnings to webmasters every month and 90 per cent of them are black hat related.
Matt Cutts, who is head of webspam at the search engine, said that just three per cent of warnings were about hacking.
That’s the advice from Forbes contributor Ty Kiisel, who suggested that many companies are jumping into the deep end with social media marketing without any idea of their end destination.
The group of 27 regulators warned Google about its controversial privacy alterations back in October and today announced they are not happy with the changes made by the search engine.
That’s the opinion of SEOmoz blogger Mackenzie Fogelson, who has penned a guide on how to target such groups.
Also on the SEOmoz blog this week, Aleyda Solis has explained the main differences between desktop and movile SEO
And finally, Google has substantially boosted its share of the U.S search market.
According to the latest figures from Comscore, the search giant registered a 67 per cent market share in January, whilst Bing recorded a 16.5 per cent share, which is an all-time high for them.
I guess it’s paper hats and party poppers all round.
OK, that’s what’s been happening this week in Search. I’m Joe Elvin have a great day!