Content Marketing

This Week in Search – 25 January 2013

Friday, January 25th, 2013 by jelvin tagged

Welcome to our weekly Video blog updating you about the latest happenings in the world of search.

If you don’t have headphones at work you can read the transcript below:

Hello, my name is Joe Elvin and here’s what’s been happening this week in search.

Google Panda has returned!

The 24th version of the infamous algorithm affects 1.2 per cent of search engine results.


Google Chrome is moving to secure search by default.

The move has led to some commentators in the industry to question whether there will be a time where no search engine results are ever provided to analytical software.


2013 could be the year of semantic keywords, according to Search Engine Journal blogger Adam Mason.

Mason believes that Google will one day analyse all the text on a page as one – in order to get a general idea of what the page is about.


LinkedIn has a host of new features – and has published a whole range of tips for how to use them to your advantage. The popular blog has also published a great guide about how to use Twitter for business.


SEO is all about the long-tail keywords these days, according to KISSmetrics co-founder Neil Patel.

In a guest blog for, Patel explained how traffic for long-tail keywords was on the up and was more likely to lead to conversions.

Darren Rowse, of, has questioned whether longer content is proving more popular as well.

The website’s founder has asked readers for their opinions on whether the size of your blog post really matters.


Wouldn’t it be great if you could get people to link to your work without even asking?  The key is building relationships.

That’s according to founder Rand Fishkin, who believes that messaging peers in the SEO industry and offering to share their work can reap plenty of rewards in the form of links to your own blog posts.


And finally, would you like to know all there is to know about guest blogging? Just head on to where they’ve posted two ‘ultimate’ guides to guest posts. Soon your content will be spreading like wildfire…

Apply the golden rule to guest blogging – blog


Anyways, that’s your lot for this week. I’ve been Joe Elvin.  Have a great day.

See you next week.

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