Content Marketing

This Week in Search – 17 January 2013

Thursday, January 17th, 2013 by jelvin tagged , , ,

Welcome to our weekly Video blog updating you about the latest happenings in the world of search.

If you don’t have headphones at work you can read the transcript below:

Hello I’m Joe Elvin and here’s what’s been going on this week in search.

Facebook is planning to dramatically improve its search function.

Company CEO Mark Zuckerberg announced the launch of ‘Graph Search’ at a press event earlier this week and suggested it would rank alongside the News Feed and Timeline as integral parts of the website.

The best way to grow a social media community is by providing content with value. That’s the opinion of SEOmoz blogger Mackensie Fogelson, who admitted that building a large following will always be hard work and there’s no point in trying shortcuts.

Compelling content should be a work in progress, according to Search Engine Watch’s Guillame Bouchard. In his latest blog, he explained it was perfectly acceptable to change the title of blogs which maybe aren’t performing as well as you expected.

Ubersuggest, Wikipedia and StumbleUpon can all be fantastic tools for link-building. A new feature on explains exactly how you can improve SEO using these popular websites and a couple of others too. has published an evaluation of the Google Penguin update. The article concluded that link removing is rarely cost-effective for sites hit by Penguin – and that smaller websites could be better off starting from scratch.

Content marketing can do the exact same job as adverts at a much lower price, that’s the conclusion of SEOmoz chief executive Rand Fishkin. He was one of 12 content marketing experts asked to assess the industry for a new feature on

Online businesses should aim to disown all links that aren’t from editorial pieces.

That’s the conclusion of the four-month investigation of Google’s Disavow tool conducted by

Study author Tim Grice stated bluntly: If your link is not editorial then its advertising. If it’s advertising Google doesn’t want to count it

And finally, longer articles tend to be shared more, according to a study by SEOmoz. The study also recommended interesting, surprising, humorous content that conveys emotions.

Hopefully you’ve found this broadcast to be all of those things.

Anyway, I’m Joe Elvin and that’s what’s been going on this week in search.  Have an awesome day.

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