Welcome to the latest edition of our weekly video blog updating you about the latest happenings in the world of search.
If you don’t have headphones at work you can read the transcript below:
Hello. I’m Joe Elvin and here’s what’s been going on this week in search.
Google is to pay Apple $1 BILLION to be the default search engine on iPhones this year. It sounds like a lot of money but it is likely to increase their stranglehold on the search market even more.
A typical SEO practitioner might have 99 problems to fix all at once – but thanks to Eric Enge’s new blog – link building might not be one.
He has written an article on searchenginewatch.com explaining how to solve 10 of the most common link building problems.
Social Media Marketing might not be one for much longer either for those who read the new blog for Cindy King on socialmediaexaminer.com. She has compiled 21 tips from the social media pros to read at your leisure.
Generic links should still be avoided, according to SEOmoz blogger Cyrus Shepherd.
In his latest blog, Shepherd noted a strange rise in websites using these over the last year – but listed URL links, brand name links and partial match links amongst the better alternatives.
Shepherd has also discussed the concept of future-proof link building in the website’s weekly video blog.
Also this week, fellow SEOmoz blogger Matt Atonino has attempted to answer the famous SEO question ‘Why does this site rank better than mine?’ He concluded there could be ‘100 different reasons.’
Responsive Design is the best option for mobile websites – but it’s not the only one.
That’s the opinion of SEOmoz blogger Bridget Randolph, who listed EBay, Apple’s and Curry’s websites amongst the websites who do it differently.
SEO agencies who run workshops or informal meet-ups in their local community are more likely to win customers in their region.
Search Engine Land blogger Myles Anderson has suggested this is a great way to position your company as the local experts
And finally, Matt Cutts has released a video describing the best way to get rid of unnatural links from your website. It’s available to view on the Google Webmaster Help YouTube channel.
OK guys, you’re all up to date. That’s what’s been happening this week in search. I’m Joe Elvin have a ridiculously good day.