Welcome to our weekly Video blog updating you about the latest happenings in the world of search.
If you don’t have headphones at work you can read the transcript below:
Hello. It’s that time of the week again. I’m Joe Elvin and here’s what’s been happening this week in search.
Links are so 2012. That’s the opinion of SEOMoz blogger Simon Penson. He predicted that Google is trying to move away from links as ranking factor altogether in an effort to encourage above-the-line marketing.
Link-building isn’t the only SEO strategy dying a slow death either. Grant Simmons, from the SEO agency, has this week claimed that “keywords are dead.”
In a blog for searchenginewatch.com, he explained that search engine users are now more likely to type in “queries” that match a specific intent and that any SEO strategy should be altered to match this trend.
Google wants us to stay signed in to our Google+ accounts as long as possible. The company has posted an advert for a new “Product Marketing Manager”, whose role includes researching methods of keeping Google+ users signed in to their accounts. The search giant has added a pan and zoom feature onto all images on its Google+ network.
SEO landing pages are tricky beast to master. Is it really possible to deliver a strong call-to-action whilst still ranking well in search engines pages?
According to measuredsem.com co-founder Ray Lyons, the answer is yes! You can read his blog explaining this difficult topic on SearchEngineWatch.com
Google did so many algorithm changes last year that SEO practioners are struggling to understand which one they were hit by, according to a new blog on searchenginejournal.com
Luckily, author Pratik Dholakiya explains how to check if your website was hit by Panda, Penguin or another type of penalty from the search engine.
New Google director of engineering Ray Kurwzeil will have “unlimited resources” to research artificial intelligence in his job. Earlier this month, the famous inventor predicted that it would be robots colonising space in the future – not humans.
Microsoft Excel can be an incredibly useful tool for SEOs! Virgil Ghic has explained exactly how on his latest blog for SEOmoz. The website also features a new guide on how to learn about robots.txt.
And finally, YouTube is becoming essential for content marketing success, according to blogging tutor Ali Luke.
In a post for socialmediaexaminer.com, she claimed that video content is a great way to build stronger connections with readers. What do you think? Let me know in the comments section below?
It would be great to read what you think – but this has been your week in search I’ve been Joe Elvin. Have a fantastic day.