Content Marketing

This Week in Search – 08 February 2013

Thursday, February 7th, 2013 by Andrea Wilcox tagged ,

Welcome to the latest edition of our weekly video blog updating you about the latest happenings in the world of search.

If you don’t have headphones at work you can read the transcript below:

I’m not Joe Elvin, and welcome to This Week in Search.

Let’s start with some good news shall we?  Google isn’t evil. Search strategist AJ Kohn has systematically worked through each of Google’s major initiatives and found there to be principle behind each of them!  Google – They make it faster, we use it more. They make it more useful, we use it more. Making a faster, more enjoyable user experience—the side benefit of which is increased revenue. See… not evil!

Now on to some more scary news… The linkpocalypse is upon us! We all know that if you want to succeed in gaining search traffic through SEO, building links is very important. Go too far, and the search police will put you in prison forever!  To help, the lovely folks over at D.N.A have created an infographic summarizing some recent mistakes in building links. One of them being an absolute corker! Google’s team responsible for Google Chrome violated their own web spam terms by soliciting paid content to boost SEO. Google Chrome – you silly sausage!

It is with great sadness that we have to say goodbye to Anchor Text this week. Hurricane Penguin has changed the link building process forever. We can no longer rank for desired keywords by chucking links around – willy nilly – using exact key terms as the anchor text. It is widely believed that Goole is now placing less emphasis on anchor text – and focussing more on Co-Citation. What is co-citation I hear you cry? Good question society. Luckily have supplied us with this simple definition:

“Bibliographic Co-Citation is a popular similarity measure used to establish a subject similarity between two items. If A and B are both cited by C, they may be said to be related to one another, even though they don’t directly reference each other. If A and B are both cited by many other items, they have a stronger relationship. The more items they are cited by, the stronger their relationship is.”

See – simples.

I’m not Joe Elvin. Bye.

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About the author

Andrea Wilcox

Andrea Wilcox

Andrea joined Vertical Leap in 2012 after working in the professional services industry in the UK and internationally. Prior to that Andrea worked for the New Zealand Herald group, helping regional newspapers with national marketing campaigns. Andrea studied with the Chartered Institute of Marketing and has worked within the B2B service industry with a heavy focus on online marketing. Andrea manages an active group on LinkedIn – Content Driven Search Marketing, which brings industry experts together to knowledge share on digital marketing techniques. Follow Andrea on Google +