Content Marketing

This Week in Search – 01 February 2013

Friday, February 1st, 2013 by jelvin tagged ,

Welcome to the latest edition of our weekly video blog updating you about the latest happenings in the world of search.

If you don’t have headphones at work you can read the transcript below:

Hi I’m Joe Elvin. Here’s what’s been going on this week in search.

Google has streamlined its image search, making the process of viewing a full-sized picture much quicker.

The new design mirrors how Google Images works on a tablet – but some SEO experts have voiced concerns this could decrease the amount of users clicking through onto the hosting website.

Google is really harsh on local business owners.

That’s the opinion of Search Engine Land blogger Chris Silver Smith, who says it’s much easier for tiny local businesses to get penalised by the search engine.

Thankfully, Mr Smith has published a series of great tips for brilliant white-hat local SEO.

Unique content is not just about the words on a web page, says SEOmoz founder Rand Fishkin.

In the latest of his Whiteboard Friday video blogs, he discussed the concept of “unique value”, stating that Google is improving algorithms that look at the overall message of the blog and whether or not this has been duplicated somewhere else.

Responsive web design will become the industry standard in the future.

That’s the opinion of SEOmoz blogger Kristina Kledzik, who claimed that web designers  will soon not even think about creating separate websites for mobile, tablet and PCs.

SEO and User Experience. You don’t have to have one or the other. Search Engine Journal has posted loads of tips for how you can have both.

What’s more, Bing webmaster manager Duane Forrester has been discussing this exact subject in a fascinating interview on as well.

Google is helping thousands of British schoolchildren to learn the basics of coding. A grant from its charity arm ‘Google Giving’ will pay for at least 15,000 children to receive a Raspberry Pi micro computer to learn on.

Content Marketing Institute founder Joe Pulizzi has spoken about the importance of blogging. In an interview with, he called it a “business model for growth”. have also been courteous enough to recommend 10 other awesome social media blogs for their readers as well.

And finally, a new infographic detailing 91 key points of e-commerce SEO has been published by web design company Cue Blocks Technologies.

The image is titled The Holy Grail of Ecommerce Conversion Optimisation and wouldn’t look out of place on the wall of any SEO geek’s bedroom. Surely they could have stretched it to 100 though?

Either way, that’s what’s been happening This week in Search. I’m Joe Elvin – have a fantastic weekend.

Share this article

About the author