If you’re a regular visitor to our site, you’ll know that we’re always banging on about how you need to integrate your search marketing with content and social media…
We persist with our ‘Content-driven Search Marketing’ mantra because, quite simply, it works, and is now the only effective way to get the best results online. Lee Odden has just published a book on the very same subject.
We’d like to take a moment and celebrate the achievements of one of our customers, Love Camping, an online business offering a huge wealth of information to the camping community – from campsite info and reviews to suggested destinations, activities, packing lists, user reviews, if it’s camping-related; they’ve got it covered!
We began working with the business in November 2011, creating news content for the website to support the wider online marketing plan. The news articles had to be of the highest quality to support the Love Camping brand and stand up to scrutiny by experienced campers and caravan/motorhome owners.
In just a few months, the news articles have made a real impact on the levels of visitors and engagement with both the company website and Facebook page.
So, to recap, to create a strong, effective and profitable online presence, you need search, you need content and you need to not be shy about using it (social media).