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Paid Search
Long Term PPC Strategy

Wednesday, August 6th, 2014, by

One of the main benefits of PPC is the immediate visibility you gain from getting your ad straight to the top of page one on the search results…. Read more

 
Organic Search SEO
SEO as part of the team

Tuesday, August 5th, 2014, by

As the digital divide closes and traditional marketing methods cross with online marketing, there is a need for these two groups to work closer together. The same goes… Read more

 
Organic Search SEO
SEO actions

Monday, August 4th, 2014, by

People have always overcomplicated SEO and my mission (which I’m not alone in) is to make it easier to understand so that anyone can make a decision to… Read more

 
Organic Search SEO
Content promotion

Friday, August 1st, 2014, by

“If a tree falls in the forest and no one is around to hear it, does it make a noise?” That question has captivated theorists and philosophers for… Read more

 
Organic Search SEO
Google Penalties

Wednesday, July 30th, 2014, by

One of the things that we commonly do when reviewing a site is evaluate the risk of a penalty. If you are in charge of the marketing for… Read more

 
Content Marketing
Debate: Part Two – Are the lines between SEO and content marketing too blurred?

Wednesday, July 23rd, 2014, by

This is the ‘No’ side of the debate. Well, thanks Larissa for your thoughts, but to suggest that content marketing and SEO work more successfully as individual components… Read more

 
Organic Search SEO
turning impressions into visits

Wednesday, July 23rd, 2014, by

I can confidently say that you can get 20 per cent more visits, minimum, to your website this month by looking at your potential, and therefore, missed traffic… Read more

 
Organic Search SEO
Understanding SEO is important

Tuesday, July 22nd, 2014, by

As SEO professionals, it’s easy for us to forget that not everyone in the world is tremendously familiar with SEO as a concept or discipline. Some key terms… Read more

 
Content Marketing
infographics the future?

Monday, July 21st, 2014, by

Almost two decades ago, Bill Gates published an essay entitled “Content is King”. Despite this document being written nearly twenty years ago, it’s still as relevant as it… Read more

 
Content Marketing
Are the lines between SEO and content marketing too blurred?

Friday, July 18th, 2014, by

SEO and content marketing are critical to creating a successful online presence, but it’s a matter of opinion whether one thinks they should remain separate strategies or if… Read more

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