Paid Search

How to Set Up Facebook Ads: Easy as 1,2,3

Friday, April 19th, 2013 by Georgina Wall

There has been a lot of press lately about the expansion of the unavoidable ‘Facebook Ads’ so if you’re looking to jump on the bandwagon and target new customers with your products but aren’t quite sure how to get started, look no further, just follow these 7 simple steps…

Step #1 Create Your Page

First things first, if you don’t already have one, you will need to set up a Facebook profile for your business. Creating a Page is completely free and you can update it with new offers and industry news to increase user engagement moving forward.

Top tip – Make sure you promote your Facebook Page (and any other social networking sites) on your main website – this will increase the traffic to the page and result in increased exposure through features such as ‘Likes’ and ‘Shares’.

Step #2 Set up the destination URL

From the settings icon at the top of your company page, select ‘Create an Advert’. This will navigate you to the Ads area and start the setup process running! The first thing to decide on is where you want to direct users. You have the option of sending them to the shiny new company page you have created, or another Facebook area such as an ‘Event’. Alternatively, you may wish to direct the audience to your main website.

Step #3 Pick Your Objective

Depending on which option you choose, you will see slightly different screens when you proceed. If you opt to use your Facebook domain as the landing page for the Ads, you will then need to decide what you would like to achieve; Get More Likes, Promote Page Posts, or Advanced Options (where you can tweak the settings as you like).

Step #4 Design Your Ad

Again, this will depend on which (Ad) road you have chosen to go down, but they’re pretty similar, the only differences being;
• If you have decided to promote page posts, you will be given the option to select which post to drive the audience toward, or alternatively you can create a new post or promote the most recent ones.
• If you are targeting your website or the main Facebook page in general, you will be shown a screen to input the body of your Ad.
The Ads are quite space restricted, as are the character limits. Headlines can be up to 25 Characters and the main Text up to 90 so it is really important to choose a short, sharp message that will grab the attention of your audience base whilst also being relevant to your product (so they know what they are clicking for).

Once you have sorted the text, upload an eye catching logo and you will see the Ad Preview take shape on the right hand side of the screen.

Step #5 Selecting Your Audience

Next on the list is to choose your target audience. The options are so extensive so you can really drill down to specific groups of users. The options are split out into nice little sections so you can take it one step at a time. Options include age, location, interests and even relationship status. This information is gathered from a user’s profile so be prepared for some radical “Precise Interests” options.

Tip: Keep an eye on the Audience count on the right hand side – this will give you an indication of the effect your selected options will have on your exposure.

Step #6 Enter Your Campaign Info

Choose a name for your campaign – you can have multiple ads within each campaign so you will be able to group them in the same way as you do with Google Adwords. Next, select your budget and pricing options – these may vary slightly depending on your previous selections.

Step #7 Review Your Ad

All that’s left now is to review your ad and see how it’ll appear to your audience and who it’s going to appear to. If you want to make any change it’s not too late, just hit the ‘Edit’ button and you’ll be directed back a step. If you want to give your ad a different name, you can change it here too, especially relevant if you are going to have multiple Ads within one campaign.

Once you’re happy with everything, ‘Place Order’ and your Ad is ready…pending editorial review.
And that’s it. All done in 7 simple steps!

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About the author

Georgina Wall

Georgina Wall

Georgina has been working in Online Marketing for over 6 years and specialises in PPC. Prior to joining Vertical Leap as a Campaign Delivery Manager in January 2013 she worked for a software company that produces various white label digital products in addition to running an in-house PPC network and affiliate portfolio. In her free time Georgina enjoys keeping fit and a good glass of wine! Follow me on Google Plus