We’ve had some fun this morning in the Creative team searching for some of our logos and branding for our customers in the newest addition to Google search.
If you pop up a browser and head on over to www.google.co.uk click on the black header at the top of the pages and click “images”. When the page loads you’ll see a new addition in the image search box a camera.
You can either, upload or drag and drop your image, or you can copy and paste in a link to an image online.
What I really like about the drag and drop functionality is that your browser immediately responds to accept an image if you begin to drag it from a folder. Smart and quick!
So as to the results? We’ve dropped a variation of one of our Customers logos used socially and on their own website to have a look at the comparable images returned.
What was quite interesting is not only the clever colour matched and design results that we got, but also the organic search results for this image. This logo has only been around for a couple of months so we were not expecting to see lots of matches but what we did find was quite interesting!
It cleverly found another variation of the logo from results from Pinterest and twitter. The Pinterest results were specifically found from comments our customer has posted on items rather than the logo itself.
Here are the results below:-
So what does this mean for search?
Well for logo designers, its going to be a great search tool to see what’s out there already similar in design and colour if you are looking for inspiration.
For brand guardians its a smart and quick way of seeing exactly where your logo has ended up on the Internet, and whether your brand has been compromised or copied in some way.
But more importantly for brand search, specifically exposure and brand recognition, this could yet again be an indicator of Google and it’s approach to ranking brands for social engagement and interaction.
Either way, its good fun testing how Google interprets images and photos and the results are really quite impressive.
For a bit of fun have a look at how Google’s own logo turns out in the searches (Wikipedia comes first…) click here to view…
Nice post Sarah. This feature would have been useful 18 months ago when I was trying to help a client through a re-branding. They wanted to find as many instances as possible of their old logo online, so they could go about getting them changed. This tool would be a great help in that situation.